Branding for Pittsburgh's largest fashion show.
Project Space
Lunar Gala is one of the most anticipated events in Pittsburgh. The 60k budget fashion show sells out at 1200+ seats every year with 140 involved in production. 2018’s theme was “FEROX”: chaotic, primal, and the latin word for 'fierce'. The Motion Team and I drove creative development for 2018's visual identity.
Watch the entire show here.
Our Role
Deliverables include promo video, teasers, 5 sequential pieces that told the day of show narrative, as well as custom ambient assets to compliment each fashion line, and dances. Contributed assets to print and web teams to maintain a cohesive voice and experience
Tools:
Processing
AfterEffects
Unity
MapBox SDK
• write modular scripts for rapid iteration
• develop unique pipeline
(live video, to generative 3D, to high quality footage)
• make a lot, and make it fast so we can have more to discuss
• execute
The Deliverables
Included are the ones where I made footage
(sound design credit to ______.)
Narrative series
Custom Pipeline
MAKING ASSETS:
What are they, and how did I generate them?
GETTING FOOTAGE:
How were they translated to the final?
Satellite and vector building data taken into Unity through Mapbox's SDK to generate 3D model
Camera flies along bezier drawn in space. Used thirdparty to change mac pixel display density to screen record at high res
Particle system coded to react to the computer's webcam feed. Save each frame as a high quality tiff
Sequence the tiffs in AfterEffects and video edit normally. (This particular piece didn't make the final cuts)
Processing's 3D primitives and spotlight to materialize Perlin Noise as a terrain.
Peasy cam, mouse rigged 3D camera moves through dynamically. Each frame saved as tiffs and sequenced.
Javascript particles
Applied 'echo' effect in AfterEffects